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Getting Ready for Mobile Payments

With the penetration of mobile devices, such as smartphones and tablets constantly growing, attention is increasingly turning to mobile marketing, mobile commerce and mobile payments. It is still the case, however, that these trends are largely played out in specialized media, and do not influence the actual behavior of consumers. This is especially true for…

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Impacts of Hummingbird

It has been just over six good weeks since Google has officially announced their new algorithm of ’Hummingbird’. What does it really mean for the digital marketers and SEO experts? The Senior Vice President, Amit Singal, of ‘search’ at Google, introduced the algorithm. It is the company’s greatest and latest effort to match the meaning…

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