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Posts Tagged : app

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Getting Ready for Mobile Payments

With the penetration of mobile devices, such as smartphones and tablets constantly growing, attention is increasingly turning to mobile marketing, mobile commerce and mobile payments. It is still the case, however, that these trends are largely played out in specialized media, and do not influence the actual behavior of consumers. This is especially true for…

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A Revolution in App Marketing Tools

It’s undeniable that apps have had an immense impact on all of us and, with 26 million connected devices predicted by 2020, are here for the long-term. Apple’s recent release of the Apple Watch and its decision to allow apps to be developed for this new device highlights the growing realization that apps will be…

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